News

JG Speedfit’s new campaign to create a surge in footfall and demand for stockists

April 03 2018

What would you buy if you won £20,000? That is the happy dilemma JG Speedfit will be giving to one lucky plumbing and heating installer with its national campaign, ‘20 Grand in Your Hand’. Stockists will also benefit with a giveaway of up to £4,500 worth of Love2Shop vouchers.

The leading British manufacturer of push-fit fittings is launching a new campaign promoting its best-selling product, the 15mm Equal Elbow. Prizes on offer includes £20,000 cash, as well as monthly Speedfit Tech Bundles worth up to £1000 and VIP tickets to the British Superbike Championship 2018.

Often sold individually across the counter at stockists, the elbows will be available in promotional multipacks of ten, as the campaign aims to increase the sale of multipacks. Each promotional pack will have a unique code, allowing installers to enter the competition, which is being run nationwide across stockists for 26 weeks from April to September 2018.

To help stockists get the most out of the campaign, JG Speedfit is providing free POS (Point-of-Sale) material for in store promotion. Not only that, but the stockists will also be rewarded for the best in-store display. To enter the competition stockists simply need to submit a picture of how they are promoting the campaign in their stores at www.speedfit-giveaway/stockists.co.uk. Each month the ‘best dressed’ store will get a £250 Love2Shop Voucher. Alongside that, a £500 Love2Shop voucher will be given to the stockist that sells the winning installer ticket for the monthly Speedfit Tech Bundle.

“This will be our biggest ever promotion to date, and I am really excited about it. We look forward to see the positive impact it has on the sale of 15mm equal elbows. We want to help stockists make the most of our campaign, but also have some fun with it,” said Mike Riseley, Sales Director at JG Speedfit. “Not only will you get to create a new look in your store with our free POS material, but you could also get a nice prize to go with it.”

JG Speedfit will be running a national advertising campaign each month, asking installers what they would buy with the £20,000. The free POS that stockists can get includes pull up banners, posters, flyers, outside banners, product dispensers, buntings and hex bins. Stockists can contact their Area Sales Managers to claim their free POS, while stocks last.

The ’20 Grand in your hand’ campaign will launch on 3rd April 2018 and finish on 29th September 2018. The winner of the £20,000 cash will be announced in the first week of October, and for more information on the promotion please visit www.speedfit-giveaway.co.uk.